Introduction to the VTEX Ecosystem
- What is a B2C and how it works in VTEX
- Types of VTEX accounts
- Understanding different business needs
- Important questions for kick-off meetings
- Building an effective MVP: initial needs and priorities
Planning and Go-live
- GGo-live checklist and step-by-step process
- Mapping macro requirements and feature specification
- Discovery use cases: how to structure a discovery module
- Prioritizing features for quick wins vs. incremental improvements
Catalog and Product Features
- Kits and stock/price management
- Loyalty and cashback programs
- Categories and collections
- Unit multiplier
- Assembly options and modular solution architecture
- Subscription products and renewal possibilities
Logistics and Shipping
- Scheduled delivery for specific segments (e.g., grocery)
- Logistics prioritization, e.g. minimum stock and shortest route
- Lean shipping
- Examples of specific delivery customizations
Checkout and Payments
- Differentiation and specifics in a B2C checkout
- Payment method configuration and commercial conditions
- Trade policies
- Gift card configuration and usage
Promotions
- Discounts, promotions, and coupon configuration
- Live-shopping strategies and native apps
- Cart abandonment recovery strategies
Content Management and Personalization
- Content management via Site Editor
- Defining and configuring extensions and site customizations
- SEO best practices
B2C Architecture and Solutions
- Architecture design and B2C system integrations
- Feed vs. Hook
- Master Data V1 and V2
- Intelligent Search
- ERP integration
- VTEX Sales App and Extensions Hub
- Headless implementation advantages/when to use
- Customizations and case analysis
Modeling and Processes
- Essential metrics for B2C success
- GA and GTM implementation
- Modeling workflows and layout customization
- Order flow: status and management
- Key integrations for B2CMarketplace strategies for B2C
Order Management
- Order flow in B2C
- Managing returns and exchanges
- Headless implementation considerations
