Commerce Foundations

This foundational program is crafted to equip you with essential knowledge and skills vital for success in the ever-evolving commercial landscape. Learn the basics about the VTEX product, and the foundations of commerce Management, Architecture and Technology.

SYLLABUS

VTEX and Digital Commerce

What is VTEX and how did it become the company it is today?
How do we add value to our clients?
Platform Overview

Commerce Management Foundations

How e-commerce sales strategies relate to traditional ones
Basics of e-commerce finance and accounting
The significance of digital marketing in reaching and engaging online customers
The backbone role of supply chain and operations in e-commerce

Commerce Architecture Foundations

What e-commerce systems are and their role in a successful online business
What is Architecture and why is it crucial for online businesses?
What does a Solution Architect do and why is this professional so important?

Commerce Technology Foundations

The transformative impact of technology on commerce and how it leverages a commerce career
The importance of development in creating and maintaining e-commerce platforms
Cybersecurity and online protection of businesses and customers: why so crucial nowadays?
The role of data in understanding customers and making informed business decisions