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Commerce Management

Gain a comprehensive understanding of the fundamental principles and practices essential for effective commerce management with this program. Delve into key concepts such as digital marketing, finance, supply chain management, sales, and e-commerce strategies.

SYLLABUS

Introductory Module

  • Unpacking Digital Commerce
  • Digital Commerce vs. Ecommerce
  • What is Ecommerce?
  • Business Models
  • Core Skills of Ecommerce Specialists
  • What do Ecommerce Experts Do?
  • Understanding a Career in Ecommerce
  • Ecommerce Business Analysis
  • Trinitary Equation and Knowledge Dimensions
  • Managing Human Capital
  • Omnichannel Retail Strategy
  • Customer Centricity and Product-centric Strategies
  • Change in Shopping Behaviours: New Forms of Interaction
  • Customer Experience and Customer Journey

Sales & Merchandising

  • Introduction to Sales & Merchandising
  • The Sales-Marketing Relationship
  • Daily Sales Rituals
  • Assortment
  • Assortment Optimization
  • Margin Mix and Sales Strategies
  • Identifying Opportunities in a Margin Mix
  • Pricing Strategies in Ecommerce
  • Inventory Coverage Analysis
  • Sales Performance Analysis
  • Channel conflict
  • Sales levers - (Trinitary Equation)
  • Procurement Essentials
  • What is the Procurement Area?
  • How it Happens in The Field?
  • The Purchasing Cycle
  • The Sales Cycle
  • Procurement Preparations for Black Friday

Finance & Accounting

  • Introduction to Corporate Finance
  • Financial Planning and Analysis for Retailers (FP&A)
  • P&L Statement
  • P&L Analysis
  • Balance Sheet and Cash Flow
  • Leveraging Gross Revenue, Net Revenue, and GMV for Commerce
  • Costs, Expenses & Gross Margin to Prepare for Financial Analysis
  • Differences Between Costs & Expenses and Application on a P&L
  • CAC-LTV Balancing Act
  • Payback and Business Sustainability
  • ROI and ROAS in Ecommerce
  • Margin and Profitability Enhancement
  • Finance KPIs Analysis of Ecommerce Companies

Digital Marketing

  • Marketing Funnel Associated with the Customer Journey
  • Customer Acquisition: Findability and Discoverability
  • The Industry-Retailer Relationship
  • Traffic Sources
  • Social Media and Email Traffic Sources
  • Paid Traffic and Performance Marketing
  • Media Plan & Acquisition Strategy
  • Introduction to SEO
  • Creating an Integrated Digital Marketing Campaign
  • Campaigns and Performance
  • Customer Acquisition for Retail Media

Supply Chain & Operations

  • Introduction to Supply Chain & Operations
  • Value Proposition
  • What is Logistics? And Operations?
  • Unpacking Supply Chain & Operations
  • Unpacking Logistics
  • Fulfillment Models and Operations
  • Logistics as a Marketing Tool
  • Exploring Logistics as a Customer Engagement Tool
  • Picking the Right KPIs
  • Inventory Management
  • Technologies and Innovations in Supply Chain and Operations
  • Forecast and Demand Planning
  • Picking and Packing

Technology & Data Essentials

  • Tech Stack for Digital Commerce
  • Digital Commerce Ecosystem
  • Product Management
  • Back-end and Front-end
  • Architectures and Platforms
  • User Experience and User Interface in Digital Commerce
  • UX Tools
  • Data Essentials

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